People_
Associate Professor Margaret Matanda
Ph.D (Monash University) MBA (West Virginia University)
Associate Professor
Phone
+61 2 8627 4467
Email
Details
Member of Sydney Institute of Agriculture
Member of Sydney Southeast Asia Centre
Associate Professor Margaret Jekanyika Matanda holds a PhD from Monash University and an MBA from West Virginia University (USA). Before joining Monash Margaret was the Director of the Masters Program in the Department of Marketing at Monash University. Her research and supervision is in marketing strategy, business-to-business branding, supply chain management, food distribution and retailing. She has published articles in international journals such as Industrial Marketing Management, Journal of Business Research, International Business Review, Journal of Small Business Management & Journal of Chain and Network Science. Margaret has been a Junior Fulbright Fellow, British Commonwealth Fellow as well as a Kellogg Fellow. Before becoming an academic she worked as a development consultant and executive trainer on entrepreneurship development, marketing strategy, supply chain management, food retailing and distribution analysis in both developed and developing countries for organisations such as USAID, UNICEF, Kellogg and Ford Foundations.
show more
show less
- BUSS5000 Critical Thinking in Business
- MKTG6016 Brand Management
- MKTG6203 Innovative Marketing Strategies
- MMGT6008 Global Marketing Management
Publications
Expand all
Book Chapters
- Lazarevic, V., Matanda, M. (2016). Role of Ethical Integration in the Effect of a Service Provider on the Outsourcing Organisation's Reputation - A Structured Abstract. In C Campbell & JJ Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, (pp. 129-132). Cham, Switzerland: Springer. [More Information]
- Beus, S., Matanda, M., Michael, T. (2016). Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances. In Mark D. Groza & Charles B. Ragland (Eds.), Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress, (pp. 233-238). Cham, Switzerland: Springer. [More Information]
Journals
- Ragajuru, R., Matanda, M., Siaw, C. (2024). Drivers of formal and informal retail patronage in emerging markets. International Journal of Retail & Distribution Management, 52(5), 509-531. [More Information]
- Gunness, A., Matanda, M., Rajaguru, R. (2023). Effect of student responsiveness to instructional innovation on student engagement in semi-synchronous online learning environments: The mediating role of personal technological innovativeness and perceived usefulness. Computers & Education, 205, 104884. [More Information]
- Rajaguru, R., Matanda, M., Verma, P. (2023). Information system integration, forecast information quality and market responsiveness: Role of socio-technical congruence. Technological Forecasting and Social Change, 186(Part A), 122117. [More Information]
- Rajaguru, R., Matanda, M., Zhang, W. (2022). Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities – moderating role of perceived partner opportunism. Journal of Business and Industrial Marketing, 37(11), 2396-2413. [More Information]
- Musundire, R., Ngonyama, D., Chemura, A., Ngadze, R., Jackson, J., Matanda, M., Tarakini, T., Langton, M., Chiwona-Karltun, L. (2021). Stewardship of Wild and Farmed Edible Insects as Food and Feed in Sub-Saharan Africa: A Perspective. Frontiers in Veterinary Science, 8, 601386. [More Information]
- Seyedghorban, Z., Simpson, D., Matanda, M. (2020). The role of brand representatives in predicting trust in early buyer–supplier relationships. Journal of Business and Industrial Marketing, 36(7), 1130-1146. [More Information]
- Ragajuru, R., Matanda, M. (2019). Role of compatibility and supply chain process integration in facilitating supply chain capabilities and organizational performance. Supply Chain Management, 24(2), 301-316. [More Information]
- Nyadzayo, M., Matanda, M., Rajaguru, R. (2018). The determinants of franchise brand loyalty in B2B markets: An emerging market perspective. Journal of Business Research, 86, 435-445. [More Information]
- Seyedghorban, Z., Matanda, M., LaPlaca, P. (2016). Advancing theory and knowledge in the business-to-business branding literature. Journal of Business Research, 69(8), 2664-2677. [More Information]
- Matanda, M., Ndubisi, N., Jie, F. (2016). Effects of Relational Capabilities and Power Asymmetry on Innovativeness and Flexibility of Sub-Sahara Africa Small Exporting Firms. Journal of Small Business Management, 54(1), 118-138. [More Information]
- Nyadzayo, M., Matanda, M., Ewing, M. (2016). Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior. Industrial Marketing Management, 52, 163-174. [More Information]
- Seyedghorban, Z., Tahernejad, H., Matanda, M. (2016). Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension. Journal of Advertising, 45(1), 120-129. [More Information]
- Jiang, W., Mavondo, F., Matanda, M. (2015). Integrative capability for successful partnering: a critical dynamic capability. Management Decision, 53(6), 1184-1202. [More Information]
- Nyadzayo, M., Matanda, M., Ewing, M. (2015). The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image. Journal of Business Research, 68(9), 1886-1894. [More Information]
- Conduit, J., Matanda, M., Mavondo, F. (2014). Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation. Journal of Marketing Management, 30(13 - 14), 1320-1352. [More Information]
- Ding, M., Jie, F., Parton, K., Matanda, M. (2014). Relationships between quality of information sharing and supply chain food quality in the Australian beef processing industry. International Journal of Logistics Management, 25(1), 85-108. [More Information]
- Rajaguru, R., Matanda, M. (2013). Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration. Industrial Marketing Management, 42(4), 620-632. [More Information]
- Matanda, M., Ndubisi, O. (2013). Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence. Journal of Marketing Management, 29(9-10), 1030-1055. [More Information]
- Leung, L., Matanda, M. (2013). The impact of basic human needs on the use of retailing self-service technologies: A study of self-determination theory. Journal of Retailing and Consumer Services, 20(6), 549-559. [More Information]
- Matanda, M. (2012). Internationalization of Established Small Manufacturers in a Developing Economy: A Case Study of Kenyan SMEs. Thunderbird International Business Review, 54(4), 509-519.
- Matanda, M., Ndubisi, N. (2011). A comparison of interfirm relational capabilities in internationalising small-business enterprises (SBEs) and large firms in a developing country. International Journal of Entrepreneurship and Innovation Management, 13(3-4), 296-313. [More Information]
- Nyadzayo, M., Matanda, M., Ewing, M. (2011). Brand Relationships and Brand Equity in Franchising. Industrial Marketing Management, 40(7), 1103-1115. [More Information]
- Nasution, H., Mavondo, F., Matanda, M., Ndubisi, N. (2011). Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value. Industrial Marketing Management, 40(3), 336-345. [More Information]
- Rajaguru, R., Matanda, M. (2011). Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains. Asia Pacific Journal of Marketing and Logistics, 23(2), 177-199. [More Information]
- Matanda, M., Freeman, S. (2009). Effect of perceived environmental uncertainty on exporter - importer inter-organisational relationships and export performance improvement. International Business Review, 18, 89-107.
- Rajaguru, R., Matanda, M. (2009). Influence of inter-organisational integration on business performance: The mediating role of organisational-level supply chain functions. Journal of Enterprise Information Management, 22(4), 456-467. [More Information]
- Matanda, M., Ndubisi, O. (2009). Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation. Journal of Enterprise Information Management, 22(4), 384-407. [More Information]
show 24 more
hide last 24
Conferences
- Gunness, A., Matanda, M., Dickinson, S., Kamariah, S. (2019). The Mediating Role of Perceived Usefulness of Education on the Link between Student Cultural Intelligence and Engagement in Distributed Learning. SMA 2019, New Orleans, LA. USA: Society for Marketing Advances.
- Matanda, M. (2018). Determinants of ethical Consumption in Australian Millennials. 20th Australia and New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia, 3-5 December 2018: Australia and New Zealand Marketing Academy.
- Rajaguru, R., Matanda, M. (2018). Effect of Hedonic and Utilitarian Motivation on Customer Satisfaction: Moderating Role of Time Pressure. 6th Nordic Retail and Wholesale Conference, Reykjavik, Iceland, 8-9 November 2018: Nordic Retail and Wholesale Association.
- Rees, R., Mavondo, F., Matanda, M., Seenivasan, S. (2017). Effects of Relational governance on market insights. 19th Australia and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Australia, 1-6 December 2017: Australia and New Zealand Marketing Academy.
- Rees, R., Matanda, M., Mavondo, F., Seenivasan, S. (2015). Effect of category management practices, relational governance and resource deployment on category performance in FMCG retailing: A moderated mediated study. Australian and New Zealand Marketing Academy Conference ANZMAC 2015, Sydney, Australia, 30 November - 2 December 2015: Australian and New Zealand Marketing Academy (ANZMAC).
- Seyed-Ghorban, Z., Matanda, M., Simpson, D. (2015). The creation of buyer-based brand equity in B2B context. INFORMS Marketing Science Conference, Baltimore, United States, 17-20 June 2015: Institute for Operations Research and the Management Sciences (I N F O R M S).
- Matanda, M., Oppewal, H., Bednall, T. (2014). Enhancing and Retaining Donor Relationships Using Internet-based Communication. Australian Association of Social Marketing (AASM) 2014 Biennial International Social Marketing Conference, Melbourne, Australia, 17-18 July 2014: Australian Association of Social Marketing (AASM).
- Bimbona, S., Matanda, M., Sridharan, S. (2014). Learning orientation and sustainable export performance: A moderated mediation study of Knowledge management and collaborative innovation. 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, 5-8 August 2014: Academy of Marketing Science.
- Bimbona, S., Matanda, M., Sridharan, S. (2013). Learning orientation and export performance: The moderating role of knowledge management. 11th ANZAM Operations, Supply Chain and Services Management Symposium, Brisbane: Australia and New Zealand Academy of Management (ANZAM).
- Nyadzayo, M., Sridharan, S., Matanda, M., Ewing, M. (2013). Microfranchising: A Marketing Perspective in Economic Empowerment of Subsistence-Level Entrepreneurs. 2013 Annual Conference of the Emerging Markets Conference Board, Port Elizabeth, South Africa, 17-20 June 2013: Southern African Marketing Research Association.
show 7 more
hide last 7
Expand all
2024
- Ragajuru, R., Matanda, M., Siaw, C. (2024). Drivers of formal and informal retail patronage in emerging markets. International Journal of Retail & Distribution Management, 52(5), 509-531. [More Information]
2023
- Gunness, A., Matanda, M., Rajaguru, R. (2023). Effect of student responsiveness to instructional innovation on student engagement in semi-synchronous online learning environments: The mediating role of personal technological innovativeness and perceived usefulness. Computers & Education, 205, 104884. [More Information]
- Rajaguru, R., Matanda, M., Verma, P. (2023). Information system integration, forecast information quality and market responsiveness: Role of socio-technical congruence. Technological Forecasting and Social Change, 186(Part A), 122117. [More Information]
2022
- Rajaguru, R., Matanda, M., Zhang, W. (2022). Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities – moderating role of perceived partner opportunism. Journal of Business and Industrial Marketing, 37(11), 2396-2413. [More Information]
2021
- Musundire, R., Ngonyama, D., Chemura, A., Ngadze, R., Jackson, J., Matanda, M., Tarakini, T., Langton, M., Chiwona-Karltun, L. (2021). Stewardship of Wild and Farmed Edible Insects as Food and Feed in Sub-Saharan Africa: A Perspective. Frontiers in Veterinary Science, 8, 601386. [More Information]
2020
- Seyedghorban, Z., Simpson, D., Matanda, M. (2020). The role of brand representatives in predicting trust in early buyer–supplier relationships. Journal of Business and Industrial Marketing, 36(7), 1130-1146. [More Information]
2019
- Ragajuru, R., Matanda, M. (2019). Role of compatibility and supply chain process integration in facilitating supply chain capabilities and organizational performance. Supply Chain Management, 24(2), 301-316. [More Information]
- Gunness, A., Matanda, M., Dickinson, S., Kamariah, S. (2019). The Mediating Role of Perceived Usefulness of Education on the Link between Student Cultural Intelligence and Engagement in Distributed Learning. SMA 2019, New Orleans, LA. USA: Society for Marketing Advances.
2018
- Matanda, M. (2018). Determinants of ethical Consumption in Australian Millennials. 20th Australia and New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia, 3-5 December 2018: Australia and New Zealand Marketing Academy.
- Rajaguru, R., Matanda, M. (2018). Effect of Hedonic and Utilitarian Motivation on Customer Satisfaction: Moderating Role of Time Pressure. 6th Nordic Retail and Wholesale Conference, Reykjavik, Iceland, 8-9 November 2018: Nordic Retail and Wholesale Association.
- Nyadzayo, M., Matanda, M., Rajaguru, R. (2018). The determinants of franchise brand loyalty in B2B markets: An emerging market perspective. Journal of Business Research, 86, 435-445. [More Information]
2017
- Rees, R., Mavondo, F., Matanda, M., Seenivasan, S. (2017). Effects of Relational governance on market insights. 19th Australia and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Australia, 1-6 December 2017: Australia and New Zealand Marketing Academy.
2016
- Seyedghorban, Z., Matanda, M., LaPlaca, P. (2016). Advancing theory and knowledge in the business-to-business branding literature. Journal of Business Research, 69(8), 2664-2677. [More Information]
- Matanda, M., Ndubisi, N., Jie, F. (2016). Effects of Relational Capabilities and Power Asymmetry on Innovativeness and Flexibility of Sub-Sahara Africa Small Exporting Firms. Journal of Small Business Management, 54(1), 118-138. [More Information]
- Nyadzayo, M., Matanda, M., Ewing, M. (2016). Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior. Industrial Marketing Management, 52, 163-174. [More Information]
- Seyedghorban, Z., Tahernejad, H., Matanda, M. (2016). Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension. Journal of Advertising, 45(1), 120-129. [More Information]
- Lazarevic, V., Matanda, M. (2016). Role of Ethical Integration in the Effect of a Service Provider on the Outsourcing Organisation's Reputation - A Structured Abstract. In C Campbell & JJ Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, (pp. 129-132). Cham, Switzerland: Springer. [More Information]
- Beus, S., Matanda, M., Michael, T. (2016). Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances. In Mark D. Groza & Charles B. Ragland (Eds.), Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress, (pp. 233-238). Cham, Switzerland: Springer. [More Information]
show 3 more
hide last 3
2015
- Rees, R., Matanda, M., Mavondo, F., Seenivasan, S. (2015). Effect of category management practices, relational governance and resource deployment on category performance in FMCG retailing: A moderated mediated study. Australian and New Zealand Marketing Academy Conference ANZMAC 2015, Sydney, Australia, 30 November - 2 December 2015: Australian and New Zealand Marketing Academy (ANZMAC).
- Jiang, W., Mavondo, F., Matanda, M. (2015). Integrative capability for successful partnering: a critical dynamic capability. Management Decision, 53(6), 1184-1202. [More Information]
- Seyed-Ghorban, Z., Matanda, M., Simpson, D. (2015). The creation of buyer-based brand equity in B2B context. INFORMS Marketing Science Conference, Baltimore, United States, 17-20 June 2015: Institute for Operations Research and the Management Sciences (I N F O R M S).
- Nyadzayo, M., Matanda, M., Ewing, M. (2015). The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image. Journal of Business Research, 68(9), 1886-1894. [More Information]
show 1 more
hide last 1
2014
- Conduit, J., Matanda, M., Mavondo, F. (2014). Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation. Journal of Marketing Management, 30(13 - 14), 1320-1352. [More Information]
- Matanda, M., Oppewal, H., Bednall, T. (2014). Enhancing and Retaining Donor Relationships Using Internet-based Communication. Australian Association of Social Marketing (AASM) 2014 Biennial International Social Marketing Conference, Melbourne, Australia, 17-18 July 2014: Australian Association of Social Marketing (AASM).
- Bimbona, S., Matanda, M., Sridharan, S. (2014). Learning orientation and sustainable export performance: A moderated mediation study of Knowledge management and collaborative innovation. 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, 5-8 August 2014: Academy of Marketing Science.
- Ding, M., Jie, F., Parton, K., Matanda, M. (2014). Relationships between quality of information sharing and supply chain food quality in the Australian beef processing industry. International Journal of Logistics Management, 25(1), 85-108. [More Information]
show 1 more
hide last 1
2013
- Rajaguru, R., Matanda, M. (2013). Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration. Industrial Marketing Management, 42(4), 620-632. [More Information]
- Matanda, M., Ndubisi, O. (2013). Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence. Journal of Marketing Management, 29(9-10), 1030-1055. [More Information]
- Bimbona, S., Matanda, M., Sridharan, S. (2013). Learning orientation and export performance: The moderating role of knowledge management. 11th ANZAM Operations, Supply Chain and Services Management Symposium, Brisbane: Australia and New Zealand Academy of Management (ANZAM).
- Nyadzayo, M., Sridharan, S., Matanda, M., Ewing, M. (2013). Microfranchising: A Marketing Perspective in Economic Empowerment of Subsistence-Level Entrepreneurs. 2013 Annual Conference of the Emerging Markets Conference Board, Port Elizabeth, South Africa, 17-20 June 2013: Southern African Marketing Research Association.
- Leung, L., Matanda, M. (2013). The impact of basic human needs on the use of retailing self-service technologies: A study of self-determination theory. Journal of Retailing and Consumer Services, 20(6), 549-559. [More Information]
show 2 more
hide last 2
2012
- Matanda, M. (2012). Internationalization of Established Small Manufacturers in a Developing Economy: A Case Study of Kenyan SMEs. Thunderbird International Business Review, 54(4), 509-519.
2011
- Matanda, M., Ndubisi, N. (2011). A comparison of interfirm relational capabilities in internationalising small-business enterprises (SBEs) and large firms in a developing country. International Journal of Entrepreneurship and Innovation Management, 13(3-4), 296-313. [More Information]
- Nyadzayo, M., Matanda, M., Ewing, M. (2011). Brand Relationships and Brand Equity in Franchising. Industrial Marketing Management, 40(7), 1103-1115. [More Information]
- Nasution, H., Mavondo, F., Matanda, M., Ndubisi, N. (2011). Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value. Industrial Marketing Management, 40(3), 336-345. [More Information]
- Rajaguru, R., Matanda, M. (2011). Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains. Asia Pacific Journal of Marketing and Logistics, 23(2), 177-199. [More Information]
show 1 more
hide last 1
2009
- Matanda, M., Freeman, S. (2009). Effect of perceived environmental uncertainty on exporter - importer inter-organisational relationships and export performance improvement. International Business Review, 18, 89-107.
- Rajaguru, R., Matanda, M. (2009). Influence of inter-organisational integration on business performance: The mediating role of organisational-level supply chain functions. Journal of Enterprise Information Management, 22(4), 456-467. [More Information]
- Matanda, M., Ndubisi, O. (2009). Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation. Journal of Enterprise Information Management, 22(4), 384-407. [More Information]
In the media
- Doughnut-flavoured Twisties and Chupa Chups custard: Do any of these crazy collabs actually taste good? [24 Mar 2024]
The Sydney Morning Herald
Associate Professor Margaret Matanda was quoted in an article regarding edible mash-ups between major brands. She explains companies such as Vegemite use brand alliances to encourage consumers to try their products in new ways. “Vegemite is an iconic brand, so many Australians will buy anything labelled with Vegemite and try it,” she says.