Associate Professor Margaret Matanda

Associate Professor Margaret Matanda

Ph.D (Monash University) MBA (West Virginia University)
Associate Professor
+61 2 8627 4467
Associate Professor Margaret Matanda

Associate Professor Margaret Jekanyika Matanda holds a PhD from Monash University and an MBA from West Virginia University (USA). Before joining Monash Margaret was the Director of the Masters Program in the Department of Marketing at Monash University. Her research and supervision is in marketing strategy, business-to-business branding, supply chain management, food distribution and retailing. She has published articles in international journals such as Industrial Marketing Management, Journal of Business Research, International Business Review, Journal of Small Business Management & Journal of Chain and Network Science. Margaret has been a Junior Fulbright Fellow, British Commonwealth Fellow as well as a Kellogg Fellow. Before becoming an academic she worked as a development consultant and executive trainer on entrepreneurship development, marketing strategy, supply chain management, food retailing and distribution analysis in both developed and developing countries for organisations such as USAID, UNICEF, Kellogg and Ford Foundations.

  • BUSS5000 Critical Thinking in Business

  • MKTG6016 Brand Management

  • MKTG6203 Innovative Marketing Strategies

  • MMGT6008 Global Marketing Management


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In the media

  • Doughnut-flavoured Twisties and Chupa Chups custard: Do any of these crazy collabs actually taste good? [24 Mar 2024]

    The Sydney Morning Herald

    Associate Professor Margaret Matanda was quoted in an article regarding edible mash-ups between major brands. She explains companies such as Vegemite use brand alliances to encourage consumers to try their products in new ways. “Vegemite is an iconic brand, so many Australians will buy anything labelled with Vegemite and try it,” she says.